Our logo is a flexible, scalable system designed to perform consistently
across every touchpoint—digital and physical.
It balances clarity with character, ensuring strong recognition without
overpowering the content it supports.
Usage Principles
Primary Logo
The DS logo consists of two core elements: the glyph and the wordmark. Together, they form the foundational logo used across high-level branding applications such as partnership placements, video branding, and other prominent brand touchpoints.
Download logoGlyph
The glyph/logomark/symbol with stroke-only design offers a minimal, flexible version of the logo, ideal for subtle branding, overlays, or small-format use.
Logo Construction
Built from a single grid. The glyph mark with stroke-only design offers a minimal, flexible version of the logo.
Logo Clearspace
Design doesn't need borders. Logos do. Always preserve a minimum clear space equal to the width of the glyph on all sides.
Logo Colorways
Color is the first visual thing we remember, and a powerful asset in building brand recognition. Our color is green. We use it first, last, and for nearly everything in between.
Go to color guidance.
Positioning
Default placement is corner-aligned. Center placement is acceptable when hierarchy allows.
Incorrect Usage
Partner Lockups
When we display a partner's logo alongside ours, we set it at the same height as our glyph so it's nice and consistent.
Access color swatches, palettes, and implementation guides
