A reference catalog of every service Design Studios delivers — the in-house creative and AI capability that gives BCG case teams a competitive advantage in pitches, engagements, and transformations.
The complete catalog as a single index. Tap any row to jump to its practice for the description and AI angle. The header stays pinned as you scroll — use this as your map.
Decks, documents, narratives, and the comms apparatus that wraps an engagement. The surface where BCG insight meets the client audience — from first pitch to final readout.
Editorial-grade decks for live pitches, RFP responses, and competitive sells. Storyline architecture, win-theme design, credentials integration, and the visual moves that separate winning proposals from boilerplate.
Auto-pull of relevant case credentials from the BCG corpus. Win-theme drafting from the brief. Slide-from-research scaffolding. Brand-locked layout adherence at speed.
Mid-engagement and final-readout decks — the documents that carry the work. Strategy reports, transformation roadmaps, diagnostic outputs, and the executive narrative that ties them together.
Narrative scaffolding from interview transcripts. Auto-charting from data rooms. Multi-format export — board pack, exec summary, working session deck — from a single source.
Short-form, high-stakes documents for CEO, board, and steering-committee audiences. The 5-page summary that has to land in 8 minutes — and the one-pager that has to land in 90 seconds.
Long-form to short-form distillation with editorial review. Audience-tuned versions (CEO / CFO / board chair) from one master. Hero-stat extraction from underlying analysis.
The reusable foundation every case team needs — capability statements, practice decks, credential libraries, and the narrative architecture for "why BCG, why this team, why now."
Automated credential matching to opportunity briefs. Semantic search across the case-study corpus. Auto-refresh as new engagements ship.
Thought leadership, BCG perspectives, white papers, and books. Original writing and editorial direction for the long-form deliverables that build practice authority and lead-generate at the senior level.
Draft acceleration with BCG-tuned voice models. Structural editing assist. Citation and fact-check support. Multilingual versioning with house-style preserved.
Custom-built single-purpose websites for thought-leadership launches, transformation programmes, and engagement microsites. Not marketing pages — strategic surfaces tied to specific work.
Generated from the source deliverable. Stakeholder-specific paths. Embedded chat-with-the-content RAG layer. Multi-language deploy from a single source.
Internal communications systems for transformations, M&A integrations, leadership transitions, and culture programmes. Cascaded messaging — exec → manager → all-staff — with templates, scripts, and rollout choreography.
Stakeholder-tuned versions from a single master. Sentiment monitoring on response data. FAQ generation from leadership Q&A. Auto-translation across geographies.
Multilingual versioning of decks, reports, microsites, and video — with editorial review by native speakers. Critical for global engagements where every local stakeholder reads in their first language.
Scaled localisation across 30+ languages. Brand-tuned translation models. Cultural adaptation suggestions. Lip-sync dubbing for video content.
The craft of making consulting work visible — strategy frameworks, knowledge structures, data, video, and motion. Where analytical work earns its visual authority.
The bread-and-butter of consulting visual craft — translating frameworks, value chains, operating models, and strategic logic into clear, defensible diagrams. The slide that earns the next 30 minutes of the meeting.
Diagram-from-prose drafting. Framework variation studies at speed. Auto-application of brand visual rules. Iteration cycles measured in minutes, not days.
Single-screen narratives, statistical breakdowns, process diagrams, and explanatory visuals. The unit of communication when text alone won't carry the idea.
Chart-from-text generation. Layout variant exploration. Auto-illustration of statistical concepts. Responsive adaptation across formats.
Taxonomy maps, ecosystem diagrams, capability landscapes, and the systemic visualisations that turn 50 pages of research into a single defensible map. For practice IP, market views, and category logic.
Clustering and structuring from research corpora. Auto-extraction of category taxonomies. Visual exploration of market landscapes. Updates as the underlying data refreshes.
Designed BI dashboards and custom data interfaces. Editorial framing of complex datasets — Tableau, Power BI, Looker, and bespoke web builds for client-facing diagnostic surfaces.
Natural-language query layer. Auto-narrative summary on load. Anomaly highlighting. Generative dashboards that explain themselves to executives.
Original illustration for thought leadership, reports, perspectives, and high-craft deliverables. Conceptual, abstract, technical — the visual point of view that elevates editorial above the average.
Style-consistent variants from a single reference. Sketch-to-final acceleration. Generative refinement. Concept exploration at volume before committing to direction.
Commissioned photography — executive portraits, conference and event capture, editorial moments. Direction, art selection, post-production for high-stakes brand assets.
Generative fill and background swap. Automated retouching at scale. Concept boards generated pre-shoot. Style-consistent batch processing across assets.
Original video production — leadership interviews, client testimonials, BCG perspective films, and recap reels. Scripting, shooting, post — the full brand-film pipeline.
Script drafting from source materials. Generated b-roll to fill gaps. Auto-rough-cut from interview transcripts. Subtitle and translation pass.
Motion graphics, kinetic typography, and animated explainers. The craft layer that makes BCG-produced video feel produced, not assembled.
Generative in-betweening. Style transfer onto base animation. Element libraries from a few keyframes. Auto-rigging for consistent character work.
Animated short-form — typically 60-180 seconds — for methodology, programme launches, and onboarding. The format that turns a complex idea into a shareable artefact.
Storyboard from script. Generated voiceover for first review. Animation acceleration. Auto-localisation pipeline for global rollout.
Professional voiceover, podcast production, and audio brand assets. Talent direction, recording, and post — for video, podcast, and the audio layer of digital deliverables.
Scratch tracks for editing. Pickup edits without re-booking talent. Multi-language versions from a single recording. AI-music for podcast intros and stings.
Interactive surfaces, prototypes, and the live experiences that bring strategy work to life. From client board presentations to engagement workshops to internal product concepts.
Click-through, branched, web-based decks for board reads, executive walkthroughs, and rich digital deliverables. The interactive answer to "we need this to be more than a static PDF."
Dynamic content swaps based on viewer profile. AI-generated speaker notes and Q&A scripts. Real-time analytics on which paths land with which audiences.
Working prototypes that demonstrate a strategic recommendation in action — interactive, clickable, code-backed. The "show, don't tell" answer when a deck won't carry the idea.
Prototype-from-brief generation. Code scaffolding via AI design tools. Variant testing at speed. Live data integration for credibility in client meetings.
UI/UX and product concepts for client internal tools — operations dashboards, knowledge platforms, employee experiences. Concept through specification, with design-system handoff.
Design-from-spec via AI tools. Component generation. Design-to-code automatic translation. Personalisation engine integrations.
Service blueprints, customer journeys, and operating-model visualisations. Front-stage and back-stage design for transformation engagements — the artefacts that make change choreographed, not chaotic.
Synthesis from interview transcripts. Persona generation from research data. Synthetic journey simulation against multiple cohorts before client validation.
Designed live experiences for client off-sites, leadership summits, transformation kickoffs, and engagement workshops. Pre-work, in-room facilitation aids, post-event documentation.
Real-time transcription and summarisation. Live generative visuals responding to discussion. Auto-recap generation. Audience-specific takeaways from the same session.
Identity systems for client transformations, sub-brands, and programme launches. The strategic naming and identity work that gives change initiatives a memorable surface — and outlives the engagement.
Positioning, brand architecture, narrative platforms. The strategic foundation that visual identity is built upon — purpose, principles, audience definition, and the operating logic of the brand system.
Competitive landscape scraping and synthesis. Audience clustering from research data. Positioning territory exploration. Narrative testing against synthetic audiences.
Full visual identity — logo, mark, type, colour, imagery, application examples. Built as a system designed to be operated by client teams long after the engagement ships.
Concept generation at volume. Pattern testing across applications. Automated guideline compliance checks. Model-trained brand expression for self-serve client use.
Identity systems for transformation programmes, internal initiatives, M&A integration efforts, and product sub-brands. The visual layer that makes a strategic initiative feel like a real thing.
Identity exploration at speed. Variant testing across programme contexts. Auto-generated application mockups. Brand compliance against parent brand rules.
Programme naming, product naming, transformation labels — strategic positioning, linguistic exploration, trademark screening, and final shortlists with rationale.
Generation at scale with cultural and linguistic checks. Trademark pre-screening. Domain availability. Accidental-meaning detection across markets.
Documented guidelines, application rules, and the operational systems that keep client brands consistent across teams, vendors, and markets — long after BCG hands over.
Automated compliance on every output. Brand-aware DAM with semantic search. Real-time guideline assistant for client teams. Update notifications across global users.
Printed deliverables — books, large-format reports, signature publications. Specification, prepress, and production oversight for the rare moments when print still matters.
Layout variants from a single master. Auto-flow of copy and images. Prepress check automation. Vendor cost optimisation.
Capability uplift for case teams and client teams — coaching, facilitation, and the research instruments that feed into engagement work.
One-on-one and small-group coaching for case-team members on craft, comms, and presentation skills. The personalised uplift that compounds over an engagement.
Personalised learning paths. AI-generated practice scenarios. Asynchronous coaching agents trained on BCG playbooks. Progress analytics across cohorts.
Facilitation craft for case-team workshops, client kickoffs, and senior off-sites. Method design, room choreography, and the trained facilitator presence that makes hard sessions productive.
Method library with situational matching. Real-time transcription and theme extraction. Auto-recap with tailored takeaways per attendee group.
Survey design, polling tools, and structured research vehicles for client engagements. Question architecture, branching logic, branded interfaces, and analysis templates ready to use.
Question optimisation against historical response patterns. Open-ended response coding at scale. Auto-generated narrative summaries from raw results.
Capabilities that didn't exist before generative AI — productised offers built specifically for case teams. Each one designed to make a BCG team faster, more credible, and more impressive in the client room.
One report, automatically converted into video, podcast, social pack, exec summary, and translated variants. The single highest-leverage AI offer for any case team — one engagement, ten distribution surfaces.
AI agents scoped to a specific engagement — trained on the case workspace, the client's data room, and the playbook. The case team's "knows everything we know" assistant, deployable to client teams as part of the handover.
RAG-powered conversational layer over any deliverable, microsite, or client knowledge base. The "ask the document" pattern productised — clients query the engagement output in natural language, weeks after the team has rolled off.
Custom AI presenters built from senior advisor or client executive footage. Multi-language video at volume — for change comms cascades, leadership broadcasts, and async exec presence at scale.
Two-minute synthetic-host summary of any deck or report, rendered in <2 hours. The "exec who wants the brief but won't read the deck" solution — ships as a video alongside the document.
Full deck or report localised into 30+ languages with brand voice preserved. Critical when a global engagement needs every regional stakeholder to read in their first language — without weeks of editorial back-and-forth.
Editorial and engagement imagery at volume. Brand-locked style sheets, prompt libraries per engagement, variation passes, upscaling, and final prep — for thought leadership, deck imagery, and microsite assets.
Text-to-video and image-to-video for editorial, internal comms, and engagement content. Generated footage with brand-locked style and full provenance documentation.
Conversational, AI-narrated data experiences. Where a static dashboard shows numbers, a generative one explains them, summarises them, and answers follow-up questions in the executive's voice.
Virtual research panels for stress-testing strategic recommendations, decks, and creative work before client presentation. Calibrated against real-world client response data — pressure-test before stage-test.
Same insight, fifty industry / persona / geography variants produced automatically. The "one engagement output becomes fifty tailored versions" capability for global rollouts and segmented audiences.
Train Flux or SDXL on a client's brand corpus so they can self-serve unlimited on-brand visuals — long after the engagement ends. The defensible AI-era brand asset, and a sticky deliverable that compounds value.
Fine-tuned LLMs that write in a client's exact tone. Drops into Slack, email, and document tools — on-brand copy at the source. The post-engagement asset that keeps delivering after BCG rolls off.
Automated checking of every asset against brand guidelines. Vision and language models catch off-brand colour, type, voice, and composition before it ships — at the volume and speed traditional brand governance can't match.
Microsites where stakeholders chat with the engagement content rather than navigate it. RAG-powered, brand-locked, governed — with analytics on what client teams actually ask the deliverable.
Re-voice any video into any language with lip motion preserved. Voice cloning for executives and brand voices, with consent paperwork and revocation infrastructure built in.
Briefs auto-route through specialised AI agents to produce a full asset suite overnight — research summary, copy variants, visuals, motion, distribution-ready packs. Engagement-specific creative ops on autopilot.
Score decks, recommendations, and creative work against historical client-response data before they ship. The "would this have landed last time" check, run before the meeting that matters.
The advisory layer for case teams running AI transformation engagements — playbooks, governance, training, and the ethical infrastructure clients need to operate creatively in the AI era.
Custom playbooks for client creative and comms teams — toolstack recommendations, workflow patterns, governance frameworks. The "how do we operate" document, written for the specific client context the case team is shaping.
End-to-end review and redesign of a client's creative production pipeline. Tooling, vendor consolidation, workflow optimisation, capacity modelling — the "operations" side of AI transformation engagements.
Hands-on training programmes for client teams. Prompt patterns, evaluation frameworks, and the practice of getting reliable output. Cohort-based with measurable progression — for change-management engagements where AI literacy is part of the deliverable.
Legal and ethical posture audit on AI tooling and outputs. Training-data provenance, output rights, derivative-work risk, and policy recommendations — the boring-but-critical work that protects clients downstream.
Implementation of content credentials and watermarking standards across creative output. Brand protection in an era when every asset's origin is in question — a layer most clients don't know they need until they need it.
Monitoring services for deepfake, brand-impersonation, and AI-driven phishing. Detection tools, takedown pipelines, executive-likeness defence — for clients operating in markets where AI-driven fraud is rising.
A productised offer combining brand voice model, fine-tuned image model, brand-consistency QA, and asset DAM into a single deliverable. The "everything you need to operate as a brand in the AI era" kit — a sticky outcome from any AI transformation engagement.