Video &
Motion
Creating a dynamic brand means creating assets that move and come alive. We've created a suite of motion assets for digital and video use. They are broken down into three groups: functional, transitional and contextual. Giving us the flexibility to incorporate them in various applications across a range of touchpoints.
Functional
Our core motion assets for logo, graphic expressions and text. We'll use these for almost all applications and sign-offs.
Animations' timing, speed etc., will need to be adjusted based on content and film edit.
Transitional
Screen wipes, interstitials and textural graphics. These assets are used as texture and as a graphic device to go from point A to point B in an edit.
Animations' timing, speed etc., will need to be adjusted based on content and film edit
Contextual
Dynamic, iconic, experimental.
These are our most amplified assets. Think of them as usable inspiration. Use them on a case-by-case basis, depending on our application. Ex: hyper-specific digital applications basis project requirements.
They should never appear in place of our Functional assets. This is a bucket that will continue to grow as we create more work.
