Strategy & Exec pitches
Exec · Strategy
Creative AI Advantage Hackathon (1 of 3) · London
The most complete document — full programme story, context, outcomes. Best to open for a Senior Director.
live · /london
Exec · Proposal
Creative Advantage — A Proposal for Creative AI
The original pitch. "AI raised the floor. The Lab raises the ceiling." Full strategy + business case.
live · /creative-advantage
Foundation
Creative AI Foundation Architecture v10.5
The underlying framework — L1/L2/L3 capability model, the three-tier lab structure.
live · /foundation
Context
Creative AI in 2026 — what's out there & what we should do
Market landscape scan + DS recommendation. Good primer before a senior conversation.
live · /workflows
Hackathon — the event site
Hackathon LP
DS Creative AI Hackathon · Build Cycle 01
Main participant landing page. Hero, essentials, how-it-works, agenda preview.
live · /hackathon
Agenda
Hackathon Agenda · Jun 22–26
Full week schedule — iCal-style grid + day tabs.
live · /agenda
Missions
Squad Deployment — Mission Briefs
The 6 squads: KINOSCOPE, TYPESET, ARCHITECT, CIPHER, ORACLE, AMPLIFY.
live · /missions
Missions v1
Mission Brief · Operatives Only
Original flip-card version — auto-unlocked 19 June. Preview with ?reveal=1.
live · /missions-v1
London LP
London Hackathon Landing Page
Earlier, cleaner variant of the hackathon LP.
live · /london-hackathon
Hackathon — executive summary & outcomes
Exec Summary
Creative AI Hackathon — Executive Summary
Deck-format summary of the hackathon. Best for presenting outcomes to leadership.
live · /exec-summary
Build Slate
DS Creative AI · Build Slate
The product plan — what each squad is building next. Structural product hosting + flagship MVPs.
live · /build-slate
Strategy
The Rosetta Bridge — 10 Missions × Service Strategy
Maps each hackathon mission to a DS service line. The "why this matters to the business" layer.
live · /bridge
Sprint Zero v7
Sprint Zero · London AI Hackathon
Full narrative exec summary of the programme — context, rationale, what was built.
live · /sprint-zero
Sprint Zero Handover
Sprint Zero · Handover Version
The most detailed version — 4715 lines, full handover doc. Archived but accessible.
live · /sprint-zero-handover
Power-Up Week
Power-Up LP
Power-Up Week · Creative AI
Main landing page for the Power-Up Week programme.
live · /powerup
Regional Deck
Power-Up Week — Regional Execution Deck
Deck for regional leads. How to run the week in their markets.
live · /powerup-deck
Programme
Power-Up Days — Creative AI Programme
Full programme detail — day-by-day structure and content.
live · /powerup-days
Loop Session — hackathon presentation
Presentation
Stop Prompting, Start Looping
The live hackathon presentation. Full slide deck — scroll or present full-screen.
live · /loop
Presenter Mode
Presenter Notes
Speaker notes for the Loop session — what to say on each slide.
live · /loop-presenter
Cue Cards
Cue Cards — Stop Prompting, Start Looping
Compact cue card format for quick reference during the session.
live · /loop-notes
Services & Catalog
Thought leadership & editorial
Editorial
From UX to AX · Agent Experience Design in 2026
DS's point of view on designing for agents. What changes when the user is an AI.
live · /agent-ux
Editorial
The Agent Harness — 10× More Reliable Coding Agents
Technical editorial on how DS makes its AI coding agents reliable at scale.
live · /agent-harness
Signal Report
SXSW London 2026 — Signal Report
DS's thought leadership Signal format — SXSW London intelligence brief.
live · /signal-sxsw
Hub, lab & tools
Hub
The Hub — Creative AI Control Room
Index of every Creative AI URL grouped by category. The operational home.
live · /hub
Control Board
Creative AI · Control Board
Kanban-style project tracker. Drag between columns, filters, CSV export.
live · /tracker
Lab
The Creative AI Lab
The Lab landing page. What the Lab is, who it's for, how to get involved.
live · /lab
Studio
Creative AI Studio
The Space — front door to skills, library, and the creative AI community.
live · /studio
Library
The Library · Skill Library
The searchable skill library. Browse, filter, rate skills built by the DS team.
live · /library
Brand
BCG Design Studios — Brand Guidelines
Full brand microsite. SSO-gated — @bcg.com only.
live · /brand-guidelines